Insights

We must consume less energy

From an energy perspective, in using a digital device, there are four things to consider: The wattage of the device The length of time the device is being used for Electricity source Battery management The higher the wattage, the more energy. A typical smartphone will have a wattage of three, which means that using that smartphone ... Read More »

Digital’s hidden cost to the Earth is in its manufacturing

Up to 80% of the total currently measurable CO2 damage to the Earth that is done by a digital device happens during the manufacturing and distribution process. (End of life is not at all well documented and perhaps causes the biggest damage of all.) Here are some CO2 manufacturing costs of digital devices:Smartphone: 60 kg CO2Laptop: 300... Read More »

Calculating true and total cost of digital to the Earth

Currently, the key digital metrics are volume, production, consumption, engagement. These are waste metrics. Success is about getting people to waste as much time and energy as possible being engaged, to waste as much money as possible consuming things. Although it’s not explicitly measured—that would be too potentially embarrassing—th... Read More »

Solve deep needs, not superficial wants

This is the age of immediate satisfaction. Tech is relentlessly focused on getting us a cheap, disposable version of whatever we want in the fastest possible time. The biggest advertising companies in the world are Google and Facebook, and Amazon is the biggest discounter. The only thing that lasts today is our hunger for—and addiction t... Read More »

Need for long-term thinking

Most of our best and brightest minds are focused on creating trash. Practically nothing tech is built to last. Practically nothing tech is built to recycle, disassemble. In fact, it’s the very opposite. The beating heart of tech is planned obsolescence, a culture that deliberately sets out to destroy products and services long before the... Read More »

Is it worth it?

We must regain our sense of true worth. We must break our addiction to the brands that slyly tell us that, whatever the cost to the Earth, we’re worth it, to just do it. We must ask far more now: Is it worth it? We must learn to wait, to be patient, so that we can consume less and enjoy more. We must regain our sense of true value. The... Read More »

Ethical, fair working conditions

Systems that exploit Nature also exploit humans. “Plantation agriculture rapidly exhausted the soil,” Jamelle Bouie writes in the New York Times about the slavers of the US South. For most of my career I have been a tech evangelist. I have given countless presentations about the wonderful designs and user experiences of Google and Amaz... Read More »

How much CO2 does creating a 1,000-word piece of content cause?

If you want to understand and measure—and ultimately reduce—digital waste then you must start with the digital devices, because it is in the manufacture and disposal of digital devices where 80% or more of the CO2 and other waste occurs. Next, you need to understand the data. How it is created. How it is stored and transferred. How it is... Read More »

Technology is destroying Nature

The history of modern humanity is the history of separation from Nature. Many of our modern philosophies and religions have made Nature subservient, the human superior. Nature, we are told, is there to serve us. We are destroying Nature. Our destruction of Nature essentially begins with the beginning of the Industrial Revolution, the T... Read More »

The elements of Earth experience

In analyzing the Top Tasks vote, there emerged three major areas that we need to focus on if we are to achieve a great Earth experience: Wisdom Worth Waste WisdomWisdom is about truth, Nature and human experience. In an age flooded by misinformation and fake news, it has never been more important to champion truth. The tasks that g... Read More »