Gerry McGovern

first-chapter

Digital is physical. Digital is not green. Digital costs the Earth. Every time I download an email I
contribute to global warming.

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Interviews with prominent thinkers outlining what can be done to make digital as sustainable as possible.

The Top Tasks methodology delivers an unparalleled glimpse into the minds of customers, even for organizations that are skeptical of user research.

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Are you a rebel? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you.

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