In November 2022, Soumya Swaminathan, the departing chief scientist for the WHO gave an interview to ScienceInsider. She was asked whether “your biggest mistake as chief scientist was not calling SARS-CoV-2 airborne?” She replied that, “We should have done it much earlier, based on the available evidence, and it is something that has cos... Read More »
About Gerry
Gerry helps organizations reduce data waste by designing simpler, lighter, more environmentally friendly websites and apps. He developed Top Tasks, a research method that identifies what really matters and gets rid of what doesn't. Top Tasks can result in an 80–90% reduction in content, clearer menus and links, and better search results. Over a 20-year period, Top Tasks has been implemented hundreds of times.
Gerry has written eight books. His latest is World Wide Waste: How digital is killing the planet and what to do about it. The Irish Times has described him as one of five visionaries who have had a major impact on the development of the Web.
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Interviews and Long Articles
Description of the Top Tasks method for Applied Marketing Analytics magazine (Sept, 2018)
Most of customer experience is cleaning and sweeping - Adrian Swinscoe podcast (Sep, 2018)
Customer experience, on steroids! - Marketing Speak podcast (Sep, 2018)
Customer Top Tasks with Gerry McGovern - UI Breakfast Podcast (Aug, 2018)
The repositioning of trust in society - THIS IS HCD podcast (July, 2018)