Gerry McGovern Customer Carewords  

Make your website more customer-centric

Pioneer, the BBC, Schlumberger, Directgov, USA.gov, Tetra Pak, and Rolls-Royce have all benefited from our customer-centric solutions. Whether you are managing an intranet or public website, government or commercial website, we have over 10 years of experience in delivering customer-centric solutions.

If you know and use the words that your customers care most about, your website will be much more successful. That's what our Customer Carewords solution is about. It's benefits are:
  • Long Neck: A small set of words and tasks that are hugely important to your customers.
  • Customer-centric: It allows you to create a website that is truly customer-centric; built around what your customers really need.
  • Data, not opinions: No more endless debates about what should and shouldn't be on your website. You get hard, defensible, compelling data that shows exactly what your customers want--and don't want.
  • Simplicity: It's about simplicity and a less is more approach. You can focus on the killer long neck tasks of your website, and remove the filler tasks.

Other solutions

Create a robust strategic roadmap and business case with our Customer Methodology

Analyze whether your website is achieving best practice with our Scorecard

Better manage a large, distributed publishing environment with our Publishing Manual

Attend a Gerry McGovern masterclass and learn from the best in the industry