University
University websites come of ageOctober 03, 2005: University websites have matured significantly over the last 2-3 years. There are fewer pictures of buildings and smiling faces, and greater focus on helping students decide why they should enroll. More
Less is more for university websites
September 20, 2004 : Many university websites are poorly organized, and filled with out-of-date content that has been directly published from print. Delivering a better service to students and staff faces challenges because of decentralized management structures and concepts such as academic freedom. More
Proving to senior management your website delivers value
September 12, 2005: It’s time for public websites and intranets to show clearly how they are delivering value. The first step in doing this is to understand how senior management thinks about value. More
Quality, not quantity: delivering value from web content
August 22, 2005: Maintaining the quality of your content is critical to the long term success of your website. That involves establishing rigorous pre and post publication editorial processes. Quality, not quantity: delivering value from web content
Content management: design for rule, not exception
May 24, 2004: If your website tries to be all things to all people, it will fail. It’s very easy on the Web to try to do too much. You need to relentlessly focus on what most of your readers do most of the time. Don’t let anything else get in the way. More
Your website needs a call to action
May 16, 2005: The Web is task focused. The best websites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. More
How much human support does your website need?
April 26, 2004: A website should be measured based on the value it creates. What results do you want to get from your website? A 100 percent self-service website may simply not deliver the results you need. The right mix of self service and human support may in fact deliver the best value. More
The three core principles of great web design
April 12, 2004: The essence of a website is self-service. There are three core things that self-service needs to get right: convenience, speed, and price. Convenience means task achievement with minimum effort. Speed means that you get in and out of a website as quickly as possible. People are cheap on the Web. More
Websites: think the way your customers think
September 08, 2003: One of the biggest challenges an organization faces is to stop thinking it's the center of the universe. Customers think that they are the center of the universe. Customers come to your website to get their needs fulfilled. They will only think you are great if you meet their needs in an efficient and cost-effective manner. Websites: think the way your customers think
