Publishing Content
The web is critical. The web team is not.December 13, 2004:Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.More
No news this week: only publish what is useful
December 13, 2004: Don't publish for the sake of publishing. You may have one key message that you leave on your homepage for years. It's not a matter of having content that is new or old; it is a matter of having content that is relevant and useful. More
Blogs and blogging: advantages and disadvantages
August 23, 2004: Isn't it interesting that some of the most significant 'revolutions' of the last twenty years have all had to do with writing? How retro is that? First we had email, then webpages, then mobile phone texting, and now blogs. All this reflects a trend whereby the world is becoming more formal in how it communicates. Instead of body language and endless conversations, communication has shifted towards endless words on a screen. More
Are you publishing too much on your website?
April 05, 2004: Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization's objectives. Any other content confuses. It wastes time and money. More
The dangers of publishing your website in another language
November 10, 2003: Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language. More
Content management: web publishing needs real discipline
November 03, 2003: Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking. More
Should you centralize or decentralize your publishing?
October 27, 2003: Large websites often struggle to develop an efficient and cost-effective publishing model. Centralizing publishing ensures a consistent quality of what is published, but is often slow and frustrating. Decentralized publishing is faster and often more cost-effective, but can result in inconsistent quality, unless rigorous publishing standards are adhered to. More
Quality publishing is about saying no
August 04, 2003: Are the people who have least to say in your organization publishing most on your intranet or public website? Are the people who have most to say publishing least? You're not alone. Organizations are slowly realizing that managing a website is as much about what you don't publish as what you do. More
Your website needs a subscription strategy
October 21, 2002: Every website-intranet, extranet or public website-will benefit from a subscription strategy. Subscription allows you to regularly communicate with your target readers. It allows you to establish an ongoing relationship. It is a highly efficient and cost-effective way of making sure that your message is reaching its target. More
Why your website requires a publishing schedule
July 22, 2002: Every website, whether it is an intranet or public website, requires a publishing schedule. Such a schedule defines how much content you will publish and at what regularity. This gives your publishing processes discipline. For the reader it provides consistency, letting them know when to expect new content. More
The create once publish everywhere myth
October 15, 2001: An unhelpful myth is being spread about content. Content management products are being sold with the promise that you can create content once and then publish it everywhere - to the Web, print, mobile phone, interactive TV, etc. This concept of 'reusable' content takes a very simplistic commodity-based view of content. More
