Promoting Content
Blogs and blogging: advantages and disadvantagesAugust 23, 2004: Isn't it interesting that some of the most significant 'revolutions' of the last twenty years have all had to do with writing? How retro is that? First we had email, then webpages, then mobile phone texting, and now blogs. All this reflects a trend whereby the world is becoming more formal in how it communicates. Instead of body language and endless conversations, communication has shifted towards endless words on a screen. More
11 search engine optimization tips
April 11, 2005: The title tag is critical. It’s important not to overcomplicate your design and technical approach with things such as Flash, Java, frames and dynamically built websites. More
It's the content, stupid: search engine optimization
April 04, 2005: In deciding to rank your website, search engines pay a lot of attention to the actual content they find on your webpages. More
Get linked to get found in search engines: Part 2
March 28, 2005: Go for quality. Go out and get links, and try to control the words in the links you get. Remember, an easy-to-get link is probably of little value. More
Get linked to get found in search engines
March 21, 2005: Search optimization is about getting links. The more links you get to your website, the more likely you are to get into the first page of search engine results. More
Search optimization, not search engine optimization
March 14, 2005: Search optimization focuses on how people search. Search engine optimization focuses on how search engines work. Search optimization sees quality web content as its foundation stone. More
If you're on the Web, you're in sales
June 07, 2004: Everybody on the Web is in the business of sales. It doesn't matter whether you're managing an intranet, a government or university website. You're still selling something; still trying to get someone to do something. What do you want people to do? How are you going to convince them to do it? If you're on the Web, you're in sales
How to make links work for your website
March 08, 2004: Quality links from external websites will help get more of the right people to your website. Well written links within your website will ensure your readers can act in a way you want them to. Linking is about driving action. It's about getting the right people to the right content as quickly as possible. More
Press releases are awful web content
February 23, 2004: In the hierarchy of content, the press release is a bottom feeder. It is a single cell organism. In fact, it was never meant to see the light of day. To most people, reading a press release is about as interesting as reading a parking fine. And yet press releases proliferate on the Web. More
Do you have a smiling face on your website?
February 16, 2004: If you think it's great to have a smiling face on your website, join the crowd. It's hard to find a website these days that doesn't have a happy face. Unfortunately, the happy face syndrome is often a reflection of lack of focus. When everyone is smiling, where's the differentiation? More
Your website needs a subscription strategy
October 21, 2002: Every website-intranet, extranet or public website-will benefit from a subscription strategy. Subscription allows you to regularly communicate with your target readers. It allows you to establish an ongoing relationship. It is a highly efficient and cost-effective way of making sure that your message is reaching its target. More
Promoting content
October 09, 2000: To at least some extent, every website is a publication, in that every website wants people to visit and read some content. It's important to understand how people behave in relation to publications. Promoting content
