Web content management yearly predictions: Gerry McGovern's New Thinking

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

New Thinking: Subject Classification
Yearly predictions

Web content management: Top 10 predictions for 2005
January 10, 2005: Web content management will continue its shift away from a technology focus towards a content one. 2005 will be the year when the professional editor will be given more responsibility in running the website. More

Top 10 New Thinking in 2004
January 03, 2005: Here you will find the most popular New Thinking pieces during 2004. More

Web content management comes of age in 2004
December 20, 2004: 2004 was a year when web content came of age, as more and more organizations recognized it as an asset, not some commodity. More and more organizations have begun to put content first, technology second. More

Website content management predictions for 2004
January 12, 2004: This is the year when web content comes of age. Organizations will slowly stop viewing content as some cost that needs to be managed. Instead, they will begin to see content as an asset that can drive profits and productivity. A new role will emerge within many organizations: the publisher/editor. More

Predictions for 2003
January 06, 2003: The global economy will remain sluggish. The IT sector will struggle to regain momentum. Web services and wireless communications will massively over-promise and under-deliver. This incessant hype that the IT industry is prone to, will damage the genuine potential of these technologies. More

Predictions for 2002
December 31, 2001: Although the worst is probably over, there will be no major recovery in 2002. Things will stabilize during the first half of the year, with modest gains from there on. More

Predictions for 2001
January 08, 2001: Who would ever have predicted the market slump at the end of 2000? I certainly didn’t. Predicting is a dangerous game, but since I’ve been risking it for a number of years now, I better give it another try. More

Predictions for 2000
January 03, 2000: In 1999, the Internet became more and more a part of business and social life for many millions of people. While there will be some severe growing pains in 2000, there is little doubt but that the Internet will further imbed itself as one of the central drivers of the new millennium. More

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Client feedback
"Gerry's insight into quality web content has become a standard by which we are building our next generation web presence and developing our content style guide. The initial class he conducted for us was very well received, so much so that we brought him back to address a second group. Gerry's ideas are a reference point that we use to judge how effectively we communicate to our clients via the web."
Tom Beddingfield - Manager, Global Web Presence, Schlumberger

"In our business, online communication strategy is going through a revolutionary paradigm shift. The McGovern Scorecard enabled us to define, understand and focus on the needs of our customers - content quality, content credibility, and content value."
Dr. J. David Galipeau, Head, Global Internet Strategy and Content Management, Novartis

"The McGovern Scorecard is a useful benchmark which we can use to measure the implementation of 'best practice' in our intranet."
Graham Wallace, senior manager, Lloyds TSB

"The McGovern Scorecard was a tremendous help in our efforts to optimize content, navigation and classification in a clear commercial context."
Stewart Stephens, Managing Director, Gulliver (GoIreland.com)

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