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Books by
Gerry McGovern
Content Critical

Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide

The essential guide
for online writers, editors and managers
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New Thinking: Subject Classification
Managing information Overload
Hurricane Katrina and the Dot Com Bubble
October 11, 2005:
There has never been more information. And that’s exactly the problem. Too
much information too quickly published is just as bad as too little.
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Simplicity
is hard work
August 15, 2005:
Simplicity is in the eye of the beholder. What is simple to the creator is
rarely so simple to the customer.
More
Recall
ability: Web content versus print content
July 18, 2005:
People are extremely task-focused on the Web. That means they are much
less open to content that is not directly related to the task at hand.
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Achieving
greater simplicity involves managing increasing complexity
November 22, 2004:
Never before has there been so much to choose from, and never before has
it been more important to eliminate most of these choices.
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Do you manage
a website or a warehouse?
November 15, 2004:
There are two types of people involved in websites today: those who see
content as an asset, and those who see it as a commodity. The latter better
start looking for a new career.
More
Less is more for
university websites
September 20, 2004:
Many university websites are poorly organized, and filled with
out-of-date content that has been directly published from print. Delivering
a better service to students and staff faces challenges because of
decentralized management structures and concepts such as academic freedom.
More
Less
is more for government websites
September 13, 2004:
Many governments have so far approached the Web with a rather crude strategy
of getting every service online. This has resulted in a proliferation of
often poor quality websites. The strategy should be to identify the most
appropriate government services for the Web and to do them really well.
More
Spam is tip of iceberg
of information overload
May 26, 2003:
Spam reflects an information economy where content is extremely easy and
cheap to publish. Spam is just the tip of the iceberg. For every page
printed, there are 30,000 'pages' published on computers. Today, glut is a
far greater problem than scarcity. We are slowly being drowned by vast
quantities of useless content. More
Technology can make you
fat
February 10, 2003:
There are those who believe that technology is the answer to all our
problems. A smaller group believe that technology is the root of evil. As
usual, the truth lies somewhere in-between. However, increasingly,
technology is encouraging more dependence that independence.
More
Thinking should come
before communication
December 09, 2002:
Communication has become the great fashion and addiction of our age. Kids
think a mobile phone is cool. Workers think that communicating is a sign of
productivity. Communication may make you look cool, but it does not
necessarily make you more productive. Communication, without thought, is in
fact an unproductive activity.
More
Information overload:
it's time to take your time
October 7, 2002:
The technology industry has a blind and zealous faith in speed and
innovation. Society in general has bought into the change is good mantra. We
have become a world of instant communicators, speed merchants and
multitaskers. Greed is the first cousin of speed. We have bought into the
belief that we can get rich quick without any real effort. We can't.
More
Information
technology: Trojan Horse of information overload
September 30, 2002:
Information technology has become the Trojan Horse of information
overload. It has been invited into the organization as some magical gift
that will bring greater efficiency and reduced cost. Once inside, it feeds
on resources and spews out unimaginable quantities of low quality data.
Information technology has become the problem. The solution is to invest in
people again. More
Information overload:
you need to get organized
August 19, 2002:
Information overload has striking similarities to pollution. Long-term
thinking and planning is what is required to find a genuine solution. While
national and global initiatives are important, the individual has a role to
play too. We can create less content. We can organize what we have better.
More
Information overload: learning to take your
time
August 05, 2002:
Today, we are compelled to act quickly. Acting quickly and acting
intelligently are not necessarily the same thing. The more mobile calls we
make and take, the more emails we receive and send, can make us less, not
more, productive. To be successful we need to learn how to take our time.
More
Information overload: too much
information, too little time
July 29, 2002:
There is an underlying trend that connects the current stock market
crisis and the September 11 terrorist attacks. The information society is
producing too much information and there is too little time to properly
digest it. The problem will get worse. Information overload is the key
challenge of the information society.
More
A day in the life of an
information worker
December 3, 2001:
Being an information worker is a bit like being a hunter-gatherer. Instead of
hunting for food you are hunting for information. The life of the information
hunter-gather is not easy. For instead of wading through swamps and climbing
treacherous mountains, this info hunter-gather wades through search results and
stumbles through data fog. More
Email: too much of a good thing?
November 05, 2001:
Email is regarded as a primary tool of the new economy. It has become a critical
means of communication for a great many organizations and individuals. Email is used
because it makes communication more efficient and cost effective. However, there are
signs that email aids unnecessary communication. Is email becoming a productivity
drain, rather than a productivity gain?
More
The technology productivity paradox
October 29, 2001:
The basic promise of technology is more efficiency and thus greater productivity.
However, the links between more technology and more productivity have historically
been weak. As the Nineties progressed, we were told that that had all changed.
Technology has reached critical mass within organizations, the reasoning went, and now
we were finally seeing a surge in technology-fueled productivity. A recent McKinsey
report begs to differ with this logic.
More
Is speed God or the devil?
August 06, 2001: On the one hand, the McKinsey Quarterly, in a recent study of 80 Internet
companies, concluded that, “moving fast at the expense of developing a solid business
plan and gathering the right resources rarely paid off. Speed gave an advantage to 10
percent of the companies studied, and only if certain conditions were present. When
they were not, moving fast provided no discernible advantage or turned out to be
costly.”
More
Cheap disk space has its downsides
May 28, 2001: Cheap computer disk space allows for the economic storage of content. However, it
also encourages bad habits in relation to how content is managed. Because the ‘price’
you pay for storing that extra document is so low there is little incentive to examine
whether that document is worth storing in the first place. This is not a good thing,
in that it feeds information overload – probably the most critical problem the
information economy faces.
More
Information overload - the sequel
October 23, 2000:
“The world's total yearly production of print, film, optical, and magnetic content
would require roughly 1.5 billion gigabytes of storage. This is the equivalent of 250
megabytes per person for each man, woman, and child on earth.” (How Much Information
report, University of Berkeley.)
More
The information virus
June 05, 2000:
There is a type of virus that infects our bodies. There is a type of virus that
infects our computers. There is a type of virus that infects our time.
More
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"Gerry's insight into quality web content has become a
standard by which we are building our next generation web presence and
developing our content style guide. The initial class he conducted for us
was very well received, so much so that we brought him back to address a
second group. Gerry's ideas are a reference point that we use to judge how
effectively we communicate to our clients via the web."
Tom Beddingfield - Manager, Global Web Presence, Schlumberger
"In our business, online communication
strategy is going through a revolutionary paradigm shift. The McGovern
Scorecard enabled us to define, understand and focus on the needs of our
customers - content quality, content credibility, and content value."
Dr. J. David Galipeau, Head, Global Internet Strategy
and Content Management, Novartis
"The McGovern Scorecard is a useful
benchmark which we can use to measure the implementation of 'best practice'
in our intranet."
Graham Wallace, senior manager, Lloyds TSB
"The McGovern Scorecard was a tremendous help in our efforts to optimize
content, navigation and classification in a clear commercial context."
Stewart Stephens, Managing Director, Gulliver (GoIreland.com)
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