March 2008
Finding is the new advertisingMarch 31, 2008: Traditional advertising is broken because it charges us time, when time is becoming our most valuable resource. More
Resist redesign
March 24, 2008: Redesign is classic organization-centric thinking. It rarely has much to do with making things better for the customer. More
Google is good but it's not God
March 17, 2008: Installing Google for your public website or intranet does not replace the need for professional management. More
Finding people: top task on the Web
March 10, 2008: The Web is supposed to replace manual service with self-service, but sometimes our number one task on a website is to find someone to talk to. More
Web customer-centricity: save time and money
March 03, 2008: The absolute essence of being customer-centric on the Web is a relentless focus on saving customers time and money. More
Next Month: April 2008
Previous Month: February 2008
