Gerry McGovern  

February 2008

Your website: Just words?
February 25, 2008: Words are the building blocks of every website. But then, words are the building blocks of modern civilization. More

Some customers are not worth caring about
February 18, 2008: Website success has as much to do with figuring out who is NOT your customer, and the information you will NOT provide, as anything else. More

How I came to love Ryanair
February 11, 2008: The Web customer is increasingly immune to marketing hype and advertising dream-making. More

Is the organization the enemy of the customer?
February 04, 2008: What is good for the organization and what is good for the customer are not always the same thing. More

Next Month: March 2008
Previous Month: January 2008