November 2007
Thinking Web, not websiteNovember 26, 2007: The Web is the network. The Web is the organization. Your website is not important. Reaching your customers is. More
Web customer rejects silo mentality
November 19, 2007: Organizations have an overwhelming desire to own and control. Even within organizations, each unit/department is constantly trying to prove that it is important. More
Web ecosystem: rise of the grudger customer
November 12, 2007: On the Web a new type of customer is rising. One more and more immune to marketing happy talk. One that wants facts before emotion. More
Web Metrics: Don't be a slave to the next HIT
November 05, 2007: Early website management was obsessed with volume. Today, an increasing number of page impressions can mean a website is failing rather than succeeding. More
Next Month: December 2007
Previous Month: October 2007
