Gerry McGovern  

May 2007

Web's key management metric: task completion
May 28, 2007: Supposing someone has to visit 20 pages on a website to complete a task, when with better management, they would only have to visit 5. Thus, the more page impressions, the more frustrated customers become. More

Web task management principles
May 21, 2007: Web task management is about managing your website around common tasks. Success is measured on the completion of these tasks. More

How to professionally manage search
May 14, 2007: To manage search on your website, don't manage the technology or the content. Manage the task. Success is about finding, not searching. More

Google changes information management
May 07, 2007: The success of Google proves that if you manage content professionally, tremendous value is delivered. More

Next Month: June 2007
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