August 2006
The end of deference and the rise of customer powerAugust 28, 2006: The Web empowers the customer more than it empowers the organization. This shift in power is only beginning to be felt. More
Do you know what's in your Long Neck?
August 21, 2006: A website that doesn't understand what's in its Long Neck is doomed to underperformance, if not outright failure. More
The Long Neck
August 14, 2006: All websites have a very small set of killer tasks that really matter to the customer. Web management is about perfecting the completion of these tasks. More
And the killer content for an intranet is …
August 07, 2006: Who's who? More than anything else, staff want to get in touch with other staff. Most organizations are poor at facilitating such interactions. More
Next Month: September 2006
Previous Month: July 2006
