Gerry McGovern  

March 2006

Heart surgery for dummies
March 27, 2006: One of Amazon's biggest sellers in recent months is Heart Surgery for Dummies. The world is now full of Do-It-Yourself (DIY) heart surgeons. More

The trouble with personalization
March 20, 2006: Personalization has rarely been implemented well. Its failure is usually because of a lack of understanding of customer behavior. More

Websites reflect true face of an organization
March 13, 2006: A website shows the true face of the organization as never before. A website is increasingly the place where customers get that vital first impression. More

The true cost of content
March 06, 2006: Most content will never show a return on investment. The Web is overflowing with low-quality content. Sooner or later, senior management is going to pay serious attention to all this waste. More

Next Month: April 2006
Previous Month: February 2006