February 2006
Long Tail: boon for consumer, bust for producer?February 27, 2006: The science of content management begins with a deep understanding of your customer. The Web is more likely to push your customer away than to bring them closer. More
Customer focus: First rule of scientific content management
February 20, 2006: The science of content management begins with a deep understanding of your customer. The Web is more likely to push your customer away than to bring them closer. More
Websites are self-service not organization-service
February 13, 2006: The organizations that love to use their intranets and public websites to tell things to staff and customers will fail. Web success is about empowering staff and customers to serve themselves. More
Is your content a waste of time and money?
February 06, 2006: Most content gets in the way. It's poor quality. Nobody's interested in it, except those who create it. How much of this sort of content are you publishing? More
Next Month: March 2006
Previous Month: January 2006
