July 2005 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

July 2005 New Thinking

Have you got too many websites?
July 25, 2005: Too many websites are nearly always a bad idea. Getting your customer to remember one web address is more than enough of a challenge. More

Recall ability: Web content versus print content
July 18, 2005: People are extremely task-focused on the Web. That means they are much less open to content that is not directly related to the task at hand. More

Prove the value of your content with numbers
July 11, 2005: Getting senior management’s attention is about showing how costs can be reduced and/or value created. Content needs to show how it will reduce costs by X percent and increase productivity by Z percent. More

Web branding is more than skin deep
July 04, 2005: Web branding is much more about function than image. Great websites put substance before flash. This reflects a knowledge society that has become more rational in how it makes decisions. More

Next Month: August 2005
Previous Month: June 2005

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User Interface Engineering

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