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Books by
Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
June 2005 New Thinking
Knowledge management: No such thing as knowledge worker
June 27, 2005: For those who manage well, there is a bright and prosperous future. For those who are managed, the future—certainly the income prospects—are not so bright. More
The two fundamental skills of web writing
June 20, 2005: Writing for how people search and writing quality links are the two fundamental skills of web writing. Think carefully about search behavior and make sure your links are always clear and logical. More
Turning knowledge into power
June 13, 2005: We are in an era of knowledge abundance. Traditional management theory focuses on knowledge scarcity. We need new management strategies to deal with so much communication and so much knowledge. More
Why it matters to focus on your reader
June 06, 2005: There are those who see websites as acts of creation separate from the people who will visit those websites. There are those who see people and create websites to meet these people’s needs. More
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