May 2005 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

May 2005 New Thinking

Make sure your intranet is well perceived by staff
May 30, 2005: Many intranets are only now beginning to show their true potential. However, many staff, having had unsatisfactory previous experiences of the intranet, may need quite some convincing that the intranet is now genuinely useful. More

Web content management is not data management
May 23, 2005: Web content management and data/document management require very different approaches. Data management is about storage; web content management is about using content to make the sale, deliver the service, and build the brand. More

Your website needs a call to action
May 16, 2005: The Web is task focused. The best websites get to the point. They ruthlessly eliminate waffle and happy talk. They focus on helping people complete key tasks as quickly as possible. More

Publish the website you can manage
May 09, 2005: Your job as a web manager must be about a relentless focus on quality. Always put quality first and you will create a website that delivers real and sustainable value. More

Why web managers need to get out on the road
May 02, 2005: The better the web manager the more time they will spend out of the office; the more time they will spend in front of the reader. More

Next Month: June 2005
Previous Month: April 2005

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