March 2005 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

March 2005 New Thinking

Get linked to get found in search engines: Part 2
March 28, 2005: Go for quality. Go out and get links, and try to control the words in the links you get. Remember, an easy-to-get link is probably of little value. More

Get linked to get found in search engines
March 21, 2005: Search optimization is about getting links. The more links you get to your website, the more likely you are to get into the first page of search engine results. More

Search optimization, not search engine optimization
March 14, 2005: Search optimization focuses on how people search. Search engine optimization focuses on how search engines work. Search optimization sees quality web content as its foundation stone. More

Intranets: strategy first, usability second
March 07, 2005: More and more intranet teams are buying into the need for usability. However, usability is not a strategy, and without a clear strategy, usability can become a pointless, wasteful and counter-productive exercise. More

Next Month: April 2005
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University of California, San Diego

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User Interface Engineering

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