February 2005 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

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Gaining competitive advantage through high-quality web content

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February 2005 New Thinking

Is communications up to job of running intranet?
February 28, 2005: The natural home of the intranet is in communications. However, intranet management requires particular skills that many traditional communications departments don’t have. More

IT is from Mars; web content is from Venus
February 21, 2005: The information technology (IT) industry fundamentally doesn’t understand the true value of web content. This lack of understanding is just one more reason why IT will continue to decline in influence over the next five years. More

Is this you? (Reader persona design: an example)
February 14, 2005: Do you work in a medium-to-large organization whose web content you feel could be put to better use? If so, you’re my target reader. More

Key steps in creating your reader persona
February 07, 2005: The first step in developing successful reader personas is to decide what readers you are not going to focus on. Good web management is often more about what you exclude than what you include. More

Next Month: March 2005
Previous Month: January 2005

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University of California, San Diego

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User Interface Engineering

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