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Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
Top 10 most read New Thinking articles in 2004
January 03, 2005: Here you will find the most popular New Thinking pieces during 2004.
Web design: never let an ad agency near your website
January 19, 2004: The average advertising agency fundamentally doesn’t get the Web. Saatchi & Saatchi, BBDO Worldwide, J. Walter Thompson and Ogilvy are great advertising agencies. When it comes to managing their own websites, however, they are rank amateurs. They bring their print and TV thinking to the Web with embarrassing results. More
Seven deadly sins of web writing
July 28 2003: What's the single most important thing that could improve the Web? It's not broadband. It's better writing. The general quality of writing on the Web is poor. The way you write has a major impact on what people think of you. Avoid these common mistakes and you will achieve more with your website. More
Examples of cool web design
April 15, 2002: An essential focus of web design is the effective communication of text-based content. Web design that is truly 'cool' seeks to organize and communicate information in innovative and useful ways. Quality web design is concerned with getting the right content to the right person at the right time and at the right cost. More
Web navigation: traffic light, not neon light design
March 04, 2002: Navigation allows the reader to find the content they want by moving through a website using classification links. It should be designed in a simple, clear, consistent and functional manner; like a traffic light, not a neon light. More
Metadata: seven tips for writing better keywords
March 01, 2004: The shift in how search engines treat keywords is significant. They tend to ignore the keyword metatag and rather look for keywords in the actual page content. This means that you need to figure out your keywords before you write any content. Then, you include them throughout your content, particularly in headings and summaries. More
Learn how to implement an effective web style guide
May 17, 2004: A style guide helps you quickly and cost-effectively publish content that is of a consistent quality. It is particularly important when there are lots of editors and authors involved in the publishing process. A good style guide takes a lot of time and effort to create. Unless its implementation is policed, it will not achieve its objectives. More
Information architecture versus graphic design
December 17, 2001: Much web design has suffered from an over reliance on graphic design principles. Too many graphic designers have tried to force the Web to be what it is not, in the process creating ineffective and sometimes unusable websites. Quality web design is driven by information architecture design principles. Graphic design should support these principles. More
Words come before looks in web design
January 26, 2004: Advertising agencies tend to design awful websites because they are obsessed with getting attention. When people come to your website, you have already got their attention. They want to do something. They want detail. They want facts. The thing they value most is their time. So don’t waste it. More
Intranet return on investment case studies
November 18, 2002: An intranet can deliver return on investment (ROI) by either reducing the cost, or expanding the ability, to communicate. By shifting manual processes to the intranet, the cost of accessing and processing information is reduced. The intranet speedily delivers information to large numbers of people. This gives the organization a greater capacity to change. More
Why content management software hasn't worked
March 03, 2003: Content management software hasn't worked because it was badly designed and massively over-hyped. Software companies lied about their products, charging criminal prices for crap software. It hasn't worked because organizations didn't understand content. They wanted a quick fix. They issued specifications that bore little relation to what they actually needed. More
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