September 2004 issues of Gerry McGovern's New Thinking newsletter

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

September 2004 New Thinking

Knowledge management: Are you too busy to think?
September 27, 2004: There are certain words you need to ban the use of, and "busy" is one of them. In knowledge-driven economies, "busy" is an outdated word that reflects a manual labor approach to work. Instead of "busy" you need to use words such as "effective" and "productive". More

Less is more for university websites
September 20, 2004: Many university websites are poorly organized, and filled with out-of-date content that has been directly published from print. Delivering a better service to students and staff faces challenges because of decentralized management structures and concepts such as academic freedom. More

Less is more for government websites
September 13, 2004: Many governments have so far approached the Web with a rather crude strategy of getting every service online. This has resulted in a proliferation of often poor quality websites. The strategy should be to identify the most appropriate government services for the Web and to do them really well. More

Web writing: How to judge a good website from a bad one
September 06, 2004: How a website has written its links is an excellent way to judge its quality. Good websites tend to have a rich and intuitive link structure. Good web writers think clearly about how each piece of content links up with the rest of the content on the website. More

Next Month: October 2004
Previous Month: August 2004

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars