July 2004 issues of Gerry McGovern's New Thinking newsletter

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
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The essential guide
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July 2004 New Thinking

Support is where brands are won and lost
July 26, 2004: If brand loyalty is best measured by gut feeling then there are few better ways to test its strength than when a customer requires support, because that’s when feelings are high. Today, most organizations pretty much wash their hands of the customer after they’ve sold them the product. This is a shot-sighted strategy. More

Getting senior management engaged in the Web
July 19, 2004: The extent of senior management involvement in the Web is a clear indication of the value of the Web to your organization. If your senior management currently don’t recognize the importance of the Web, then it is vital that they are educated as to its value. More

The Web: Inside the bubble was a revolution
July 12, 2004: It is said that we overestimate the short-term impacts of a revolution and underestimate the longer-term ones. I have known people who overestimated and others who underestimated the short-term impacts of the Web. I have met some who believed that after the dot com bust, the Web wasn’t that important anymore. They couldn’t be more wrong. More

Usability and listening to customers have limits
July 05, 2004: Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice. More

Next Month: August 2004
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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars