May 2004 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

May 2004 New Thinking

Be a web editor, not administrator
May 31, 2004: There are two roles in web content management that matter: editors and writers. Editors decide what should get published. Writers create the content. Most websites started off with administrators—webmasters—who had lots of responsibility and little authority. Today, we see the emergence of the web editor, a position that will become increasingly important. More

Content management: design for rule, not exception
May 24, 2004: If your website tries to be all things to all people, it will fail. It’s very easy on the Web to try to do too much. You need to relentlessly focus on what most of your readers do most of the time. Don’t let anything else get in the way. More

Learn how to implement an effective web style guide
May 17, 2004: A style guide helps you quickly and cost-effectively publish content that is of a consistent quality. It is particularly important when there are lots of editors and authors involved in the publishing process. A good style guide takes a lot of time and effort to create. Unless its implementation is policed, it will not achieve its objectives. More

Website content management a process, not a project
May 10, 2004: When something is new, we need to approach it in an exploratory manner. We need to experiment and try things out. And so it has been with the Web. That period is now over. We need to move from seeing our websites as a series of projects, to managing them as a well-planned process. More

Website content management: a lot of great progress
May 03, 2004: Every day there is tremendous work being done on the Web. Talented, dedicated people are working with limited resources and support to achieve brilliant results. If you’re one of those people struggling to achieve the recognition you need, take a moment to take a bow. More

Next Month: June 2004
Previous Month: April 2004

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars