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Books by
Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
June 2003 New Thinking
Content management: critical skill of modern manager
June 30, 2003: The Internet has changed how organizations manage. Historically, management was focused on 'walking and talking.' Today, 'reading and writing' are becoming more and more central. This trend is reinforced by a recent META Group study, which found that 80 percent of business people choose email as their primary communication tool. More
Web team roles and responsibilities are changing
June 23, 2003: A major shift is occurring in relation to who is in charge of the Web. Previously, responsibility tended to be with IT. Occasionally, marketing was in charge. Today, the website, particularly the intranet, is the responsibility of the communications department. This is as it should be. More
Take full responsibility for your web content
June 16, 2003: You should only publish on your website the content that you can professionally manage. Managing content involves managing its entire life cycle. The life of a particular piece of content begins with its first draft. It ends when that content is removed from publication. Removing content is as important as publishing it. More
Metadata is essential web writing skill: Part 2
June 09, 2003: Creating great metadata for your content begins with understanding who your reader is. What is the metadata they look for when they read a page of your content? What are the type of words they use when they search for your content? When scanning your classification, what are the "trigger words" that will make them want to go deeper into your website? More
Metadata is essential web writing skill
June 02, 2003: Metadata is one of the most misunderstood aspects of content management and website design. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. Both are wrong. Metadata is a fundamental skill that web writers and editors must acquire. More
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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association
“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business
"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers
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