March 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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March 2003 New Thinking

Drawbacks of real-time information
March 31, 2003: Real-time information has become just one more Holy Grail for organizations. Yes, it is important to get information quickly. However, getting too much information too quickly does not make for good decisions. There can be a big difference between acting quickly and acting wisely. More

Seven headaches of the website manager
March 24, 2003: The job of the website manager (editor) is not easy. Despite the fact that content is everywhere, few organizations understand it properly. The true value and cost of content is rarely recognized. So, as a website manager, you have lots of headaches. But stick with it. Things are slowly getting better. More

The hippie period of the Web is over
March 17, 2003: Just like the Sixties, the Nineties are over. From free love to free information, it was all quite a ride. But that was then, this is now. The Web is growing up. It's time for definition, time for metrics, time for standard processes. More

Enhancing the credibility of your web content
March 10, 2003: It's vital to establish the credibility of your content with your reader as quickly as possible. If your brand is well known and respected, then you start from a strong base. Another way to enhance credibility is to provide author information. Where appropriate, dating your content can help too. More

Why content management software hasn't worked
March 03, 2003: Content management software hasn't worked because it was badly designed and massively over-hyped. Software companies lied about their products, charging criminal prices for crap software. It hasn't worked because organizations didn't understand content. They wanted a quick fix. They issued specifications that bore little relation to what they actually needed. More

Next Month: April 2003
Previous Month: February 2003

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars