February 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

February 2003 New Thinking

Is your content credible and trustworthy?
February 24, 2003: The Internet is the single greatest source for information in human history. It is responsible for a revolution in how people inform themselves. The Achilles Heel of the Internet is that much content is neither trustworthy nor credible. While embracing the Internet, people are also highly skeptical of the content they find. More

Building successful brands on the Web
February 17, 2003: According to a global web-based survey by Interbrand, the Google brand had the most impact on people's lives in 2002. Google beat established brands such as Coke and Apple. This illustrates how on the Web you build brands differently. It is less about how a brand looks than how it works. More

Technology can make you fat
February 10, 2003: There are those who believe that technology is the answer to all our problems. A smaller group believe that technology is the root of evil. As usual, the truth lies somewhere in-between. However, increasingly, technology is encouraging more dependence that independence. More

No silver bullet for web content
February 03, 2003: There is no silver bullet that will solve your web content problem. There is no magical formula, no sleek software, that will take away the pain of badly written, badly organized content. Creating quality content that is well organized requires a lot of training, skill and hard work. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars