January 2003 issues of Gerry McGovern's New Thinking newsletter

New Thinking by Gerry McGovern: web content management

Website content management

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Content Critical

Gaining competitive advantage through high-quality web content

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January 2003 New Thinking

The high cost of running a website
January 27, 2003: The Web has begun to mature. As this happens, managers are realizing that running a quality website is a very expensive business. Quality content does not come cheap. Many organizations are therefore beginning to question the return on investment they are seeing from their websites. More

Self-service requires people to deliver full benefit
January 20, 2003: Convenience is a major reason why people use the Web. It's faster and more efficient than getting in the car or picking up the phone. Many organizations see the Web as a self-service environment where labor costs can be reduced. Self-service and convenience are not always in sync. Where that happens, nobody benefits. More

Is your website convenient?
January 13, 2003: A fundamental promise of the Web is convenience. Why get in your car when you can sit at your computer? A fundamental building block of the business case for a website is self-service. By automating certain processes, costs are reduced, and the customer gets faster, cheaper service. Is your website fast, cheap and convenient? More

Predictions for 2003
January 06, 2003: The global economy will remain sluggish. The IT sector will struggle to regain momentum. Web services and wireless communications will massively over-promise and under-deliver. This incessant hype that the IT industry is prone to, will damage the genuine potential of these technologies. More

Next Month: February 2003
Previous Month: December 2002

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars