December 2002 issues of Gerry McGovern's New Thinking newsletter

December 2002 New Thinking

Website content management

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Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

December 2002 New Thinking

How important is the look 'n' feel of your website?
December 16, 2002: The look 'n' feel of your website is important. However, it is less important than your text-based content. In most commercial websites, the role of the traditional graphic designer is relatively minor. The role of the information architect is central. The role of the editor and author is critical. More

Thinking should come before communication
December 09, 2002: Communication has become the great fashion and addiction of our age. Kids think a mobile phone is cool. Workers think that communicating is a sign of productivity. Communication may make you look cool, but it does not necessarily make you more productive. Communication, without thought, is in fact an unproductive activity. More

Do you know how much your content costs?
December 02, 2002: The creation of content is a significant and increasing cost for many organizations. However, few managers know how much they are spending on content. If you're not measuring the cost of content, you can't evaluate the return on investment it creates. If you can't measure content, you can't manage it. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars