October 2002 issues of New Thinking

October 2002 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

October 2002 New Thinking

Treat your content as an asset
October 28, 2002: Historically, organizations recognized that value lay in putting 'physical assets' to work. Gradually, more organizations began to recognize the value of 'human assets.' Today, the challenge and opportunity is to recognize the potential of 'content assets.' Increasingly, content assets are going to be a key source of value. More

Your website needs a subscription strategy
October 21, 2002: Every website—intranet, extranet or public website—will benefit from a subscription strategy. Subscription allows you to regularly communicate with your target readers. It allows you to establish an ongoing relationship. It is a highly efficient and cost-effective way of making sure that your message is reaching its target. More

Words make your website a success
October 14, 2002: The success of your website is down to the quality of the words you publish on it. Words are your fundamental asset and building block. Your metadata, classification and navigation are made up of words. Your content depends on words. The search engine indexes words, and people search using words. So, why do so many websites treat words with so little respect? More

Information overload: it's time to take your time
October 7, 2002: The technology industry has a blind and zealous faith in speed and innovation. Society in general has bought into the change is good mantra. We have become a world of instant communicators, speed merchants and multitaskers. Greed is the first cousin of speed. We have bought into the belief that we can get rich quick without any real effort. We can't. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars