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Content Critical
The Web
Content |
September 02, 2002 Information architecture: learning how to classify By Gerry McGovern If you are a knowledge worker, a key skill you require is how to classify content. Classification skills are needed in order to better organize content on your computer, for your emails, and for how you compose documents. If you have responsibility for a website, classification is an essential skill. Classification (taxonomy) is a type of metadata. The purpose of metadata is to provide essential information about a document. Metadata and classification are part of the discipline of information architecture, whose focus is to organize and layout content. Classification is not simple. Classifying 20 documents isn't difficult. That's because no matter how you classify them, it will be relatively easy to find what you want. Classifying 2,000 documents is a very difficult task. Classification is not something that you can master in a weekend. It will take you years to become expert at classification. However, if you want to master content you must master classification. Classification is an inherent part of creating a document. Every time you write a heading, you are in fact creating a classification. If the document is long (more than 600 words) you should have sub-headings. These are sub-classifications underneath the heading classification. Good internal classification has three key objectives:
Classification experts tend to focus on organizing complete documents, books, music and other content. They classify for two reasons:
Here are some general rules of classification. They are useful whether you are classifying your emails, your content on your computer, or the content on your website.
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"Everyone involved in the Web should read Content Critical. It is Tom Paine's Common Sense for a wired world. Buy it now or watch your empire fall." Rob Benson, TrainingZONE "The term "bible" is now highly over-used in reference to tech books – but if it weren't, that's how I would categorize Content Critical." Rowan Wilson, Knowledge Management Review "Content Critical is the best non-technical book on the subject of web content that I have come across to date. Andy Harrison, Content Management Focus magazine Buy Content Critical New Thinking Newsletter Subscribe to this free weekly newsletter covering the role and function of content on the Web. More info | Privacy policy Read the current issue
This is an information-driven economy that is fuelled by content. Are you driving your content, or is it driving you?
Gerry McGovern's books are recommended reading at the following universities
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