Picture of Gerry McGovern


September 02, 2002 New Thinking:
Information architecture: learning how to classify

Website content management
  Home  I  About  I  Services  I  Clients  I  Contact
Blank Blank Blank Blank Blank


 
New Thinking Home

  Subject Classification
  Reader Feedback
  Subscribing
  Unsubscribing
 
2005
  2004
  2003
  2002
  2001
  2000 
  1999 
  1998 
  1997
  1996



Books by
Gerry McGovern

Content Critical
Content Critical book cover
Gaining competitive advantage through high-quality web content



The Web Content
Style Guide

The Web Content Style Guide book cover
The essential guide
for online writers, editors and managers

 
September 02, 2002

Information architecture: learning how to classify

By Gerry McGovern

If you are a knowledge worker, a key skill you require is how to classify content. Classification skills are needed in order to better organize content on your computer, for your emails, and for how you compose documents. If you have responsibility for a website, classification is an essential skill.

Classification (taxonomy) is a type of metadata. The purpose of metadata is to provide essential information about a document. Metadata and classification are part of the discipline of information architecture, whose focus is to organize and layout content.

Classification is not simple. Classifying 20 documents isn't difficult. That's because no matter how you classify them, it will be relatively easy to find what you want. Classifying 2,000 documents is a very difficult task.

Classification is not something that you can master in a weekend. It will take you years to become expert at classification. However, if you want to master content you must master classification.

Classification is an inherent part of creating a document. Every time you write a heading, you are in fact creating a classification. If the document is long (more than 600 words) you should have sub-headings. These are sub-classifications underneath the heading classification.

Good internal classification has three key objectives:
  1. To organize the document in such a way that maximizes its ability to communicate knowledge.
  2. To allow the reader to quickly find specific parts of the document.
  3. To allow the reader to extract specific parts of various documents, and in so doing create a new document. For example, the reader might compile the summaries of ten documents dealing with the European car industry. (Extensible Mark-up Language (XML) is useful for this sort of task.)

Classification experts tend to focus on organizing complete documents, books, music and other content. They classify for two reasons:

  1. To organize the content so that it can be found quickly.
  2. To place the content in context so that it becomes part of a cohesive body of knowledge.

Here are some general rules of classification. They are useful whether you are classifying your emails, your content on your computer, or the content on your website.

  1. Establish clear objectives. What do you want to use your email software for? Is it for personal use, for business use, or for both? Your objectives will frame the type of classifications you require.
  2. Design classification like it will be 'written in stone.' You don't want to be changing your classification every six months. This will mean a lot of work and will create confusion.
  3. Design for the total content environment. Don't just design for the content you have today. Try to have a long-term perspective. This will result in a much more robust classification.
  4. Be practical. Your classification should be lean and mean. Overdoing classification can be as bad as not doing it at all.
  5. Avoid duplication. Creating two classifications that are essentially the same leads to confusion.
  6. Test. You should do as much testing as possible. Get feedback, particularly where you are creating a classification that you want other people to use.
  7. Take your time. Speed is the enemy of quality classification. Don't rush. Consider each classification carefully. Your efforts will pay handsome dividends in the long-term.

Gerry McGovern


 

Content management banner ad


Next issue: Information architecture: carrying out a classification situation analysis
Previous issue: Information overload: you need to get organized

New Thinking homepage
 

 

Line
"Everyone involved in the Web should read Content Critical. It is Tom Paine's Common Sense for a wired world. Buy it now or watch your empire fall."
Rob Benson, TrainingZONE

"The term "bible" is now highly over-used in reference to tech books – but if it weren't, that's how I would categorize Content Critical."

Rowan Wilson, Knowledge Management Review

"Content Critical is the best non-technical book on the subject of web content that I have come across to date.
Andy Harrison, Content Management Focus magazine


Buy Content Critical


New Thinking Newsletter
Subscribe to this free weekly newsletter covering the role and function of content on the Web.
More info | Privacy policy
Read the current issue



Subscribing and Unsubscribing

Subscribe to and RSS Feed


If you need to change your address, please unsubscribe your old address, and then subscribe with your new address. Thank you.

Email Address:


Check this box if you wish to Opt-out





 

 

 

This is an information-driven economy that is fuelled by content. Are you driving your content, or is it driving you?

 

 

 

 

Gerry McGovern's books are recommended reading at the following universities

  • Augustana College, United States
  • Brandeis University, United States
  • Drury University, United States
  • Dublin Institute of Technology, Ireland
  • Indiana University, United States
  • Monash University, Australia
  • Northeastern University, United States
  • University of Applied Sciences, Germany
  • University of Regina, Canada
  • University of Teesside, UK
  • Manchester Metropolitan University

Find out more about Content Critical

 

     

Line

Home - About - Solutions - Clients - Contact - Search

Tel: +353 87 238 6136
Email: info@gerrymcgovern.com

Privacy Policy

Copyright © Gerry McGovern. All rights reserved.