June 2002 issues of New Thinking

June 2002 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

June 2002 New Thinking

The high cost of content management
June 24, 2002: Quality content is expensive to create, edit and publish. This is because it takes skilled people to create, edit and publish quality content. Technology has added unnecessarily to the cost of content management by offering convoluted and complex solutions. Organizations have not properly planned for their publishing processes. This has added cost, increased frustration and reduced efficiency. More

Your website should encourage people to act
June 17, 2002: The purpose of a website is to encourage action. A successful ecommerce website gets people to spend money. A successful intranet helps people do their work more productively. Your website should have as many calls to action as possible. The more a person acts on your website, the more likely your website is to succeed. More

Iterative design can be lazy design
June 10, 2002: Iterative design is a popular approach to website design. It generally involves getting something up quickly, analyzing the results and making improvements based on that analysis. This can make sense in an environment that little is understood about. That is no longer the case with the Web. More

J R R Tolkien was an information architect
June 3, 2002: Information architecture is concerned with the organization and layout of content. It is a discipline that has evolved over centuries, finding its roots in writing and printing. J R R Tolkien was a master information architect. He created complex genealogical and geographical architectures. If you want to master information architecture you need to acquire the type of skills Tolkien exhibits. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars