May 2002 issues of New Thinking

May 2002 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

May 2002 New Thinking

The skills you need to manage your website
May 27, 2002: The specific skills required to manage a website will change depending on the type of website. For example, an intranet will have different demands than an ecommerce website. However, there are some fundamental skills that are required regardless of the website. These skills revolve around an understanding of content. More

Time for communications to take charge of your website
May 20, 2002: The natural home for your website is within the communications section of your organization. This is because the Web is first and foremost a communications medium. To fully own the website, communications managers need to stop being scared of technology. They also need to get to grips with information architecture design. More

Why someone should be in charge of your website
May 13, 2002: If your website is important to your business it needs to be managed professionally. Unfortunately, websites are often designed and managed by committees. Everyone is in charge which means that nobody has control. This results in content that is of uneven style, tone and quality, and an information architecture that is muddled and inconsistent. More

Knowledge management: from lifelong employment to lifelong learning
May 6, 2002: Knowledge management is often thought of as a process by which an organization gets its staff to share their knowledge for the benefit of the organization. Of equal importance to the success of knowledge management is how an organization shares knowledge for the benefit of staff. More

Next Months: June 2002
Previous Month: April 2002

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars