April 2002 issues of New Thinking

April 2002 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

April 2002 New Thinking

How you can design for the scan reader
April 29, 2002: As the volume of information rapidly expands, the time to read this information remains relatively static. There are only twenty-four hours in the day; only so much attention to go around. How are you going to get people to read your content? Understanding and planning for how people scan read on the Web is a good start. More

When ecommerce beats commerce
April 22, 2002: Wherever comprehensive information is required to sell a product, service or idea, ecommerce can be a more efficient and cost-effective way of making that sale. In fact, ecommerce has clear advantages over commerce where high information, low margin products are being sold. More

Examples of cool web design
April 15, 2002: An essential focus of web design is the effective communication of text-based content. Web design that is truly 'cool' seeks to organize and communicate information in innovative and useful ways. Quality web design is concerned with getting the right content to the right person at the right time and at the right cost. More

Design for stupid people
April 08, 2002: The days of the Web as a frontier for pioneers are over. In a growing number of countries, the Web reflects the society at large. Ebay, AOL and Yahoo have long designed websites that are simple and easy-to-use. Web design needs to focus on ordinary people who are relatively unfamiliar with the Internet. Simplicity of design is the number one characteristic of website design that works. More

Don't call people users
April 01, 2002: 'User' is a catchall and ultimately a mean-nothing word. It reflects a technology-centric, rather than a people-centric view of the Web. To call someone a user is largely meaningless. To call them a reader, customer, investor, employee, creates a focus for why you have a website and what you want it to achieve. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars