March 2002 issues of New Thinking

March 2002 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

March 2002 New Thinking

Is your content being read?
March 25, 2002: The world is producing content at an extraordinary rate. However, people's capacity to read content remains basically the same. What percentage of the content that you publish on your website is actually being read? What are you going to do with the content which is never read? More

The myth of interactivity on the Internet
March 18, 2002: Interactivity has become an almost sacred tenet of the Internet. Again and again, we are told that interactivity is what makes the Internet really different. However, interactivity on the Internet is often vastly over-hyped. More

Your website should have an opinion
March 11, 2002: People want your opinion when they come to your website. They want to know why your products are so good. They want to know what's the latest news from your organization. They want to know why you are such a great organization to do business with. More

Web navigation: traffic light, not neon light design
March 04, 2002: Navigation allows the reader to find the content they want by moving through a website using classification links. It should be designed in a simple, clear, consistent and functional manner; like a traffic light, not a neon light. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars