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September 2001 New Thinking

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Books by
Gerry McGovern

Content Critical
Content Critical book cover
Gaining competitive advantage through high-quality web content



The Web Content
Style Guide

The Web Content Style Guide book cover
The essential guide
for online writers, editors and managers

 
September 2001 New Thinking

Fast downloading, information rich websites
September 24
, 2001: People who use the Web want pages that download quickly. They want websites that are full of useful information. They want to be able to customize these websites so that they can get to the information they want as quickly as possible. More

Website content: the need to specialize
September 17, 2001: One of the most serious mistakes that people new to content make is underestimating the expense and sheer difficulty of launching a successful publication. Yes, the Internet has made everyone a publisher, and every website is indeed a publication. What is lacking, however, is an understanding of publishing. Hard lessons are only recently being learned. More

The information society is alive and well
September 10, 2001
: Nobody wants to sell PCs these days. Well, nobody except Dell. Gateway is on a lay-off spree. HP and Compaq joined forces in order to slash costs. The merged company doesn’t even want to focus on the PC business. It’d much rather be like IBM; selling services at a real profit. More

Are online communities working?
September 03, 2001
: Around 1995/96, it was believed by many, including myself, that online (virtual) communities were going to have a radical impact on the way people socialized and did business. Five years on, there are lots of these ‘communities.’ However, few have figured out how to make any money out of them, and their impact has remained marginal. More


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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association


“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business


"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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