July 2001 issues of New Thinking

July 2001 New Thinking

Website content management

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July 2001 New Thinking

From long boom to long gloom
July 30, 2001: So, the ‘long boom’ that technology would usher in is over. We were told that the increasing power of technology coupled with its decreasing cost (faster chips made cheaper) would change the way economies worked. It hasn’t quite worked out that way, and the reasons can be found in how people use technology. More

Get your facts correct
July 23, 2001: Fact checking is an essential content skill. It’s the last thing that should be done with content before it is published. Writing, revising and editing content can all introduce errors. Numbers, dates, quotes, website addresses, names of people and organizations, can end up incorrect. More

Lack of trust on the Internet
July 16, 2001: 70 percent of Americans do not trust the information they find on the Internet, as against 23 percent who do, and 7 percent with no opinion. This is according to one of the most extensive surveys of public opinion on the Internet, which was commissioned by the non-profit Markle Foundation. More

The internet drives plagiarism
July 09, 2001: Plagiarism – the act of stealing the thoughts or writings of others and passing them off as your own – is an increasing problem as a result of the Internet. Because it’s so easy to copy content from a website, a great many people believe that there must be nothing wrong with it. More

Content: Time saved versus time spent trade-off
July 02, 2001: They say content is king, but the Internet has very often treated content as a pauper. We are now, however, experiencing a period of transition with regard to everything to do with content. It’s a period where the focus will be on the value of content, and how to make a profit from delivering that content value to the reader. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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