May 2001 issues of New Thinking

May 2001 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

May 2001 New Thinking

Cheap disk space has its downsides
May 28, 2001: Cheap computer disk space allows for the economic storage of content. However, it also encourages bad habits in relation to how content is managed. Because the ‘price’ you pay for storing that extra document is so low there is little incentive to examine whether that document is worth storing in the first place. This is not a good thing, in that it feeds information overload – probably the most critical problem the information economy faces. More

Creating content collaboratively
May 21, 2001: The Internet is a driver of collaboratively created content. The belief that such content is inherently inferior to content created by an individual is simply not true. (Shakespeare collaborated.) More

Web navigation design principles, part 5:
Support the reader, never mislead them
May 14, 2001: For large websites, no matter how good the navigation design, there will always be people who will get confused. A reader should never be more than one click away from being able to get help, either through contacting the organization, and/or through accessing a help section. A help section is of particular importance where a reader is asked to carry out a complex task, such as a purchase process or advanced search. More

Web navigation design principles, part 4:
Follow Web convention
May 07, 2001: Many people instinctively see the Web as a single medium. Navigation skills that they acquire on one website they like to carry over to other websites – it makes life easier for them. In this sense, the more similar the navigation of your website is with other websites, the easier it is for the reader to get around your website, based on their past experience. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars