April 2001 issues of New Thinking

April 2001 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

April 2001 New Thinking

Web navigation design principles, part 3:
Provide context, and be consistent
April 30, 2001: In navigation design it is important to provide context for the reader, so that they know how a particular piece of content relates to other content on the website. Equally, it's important to be consistent. There's nothing worse than navigation that keeps changing its design for no logical reason. More

Web navigation design principles, part 2:
Let the reader know where they are, where they’ve been and where they’re going
April 23, 2001: Navigation supports a reader in moving around a website. In this sense, navigation should, where possible, let the reader know where exactly on the website they are, where they have been on the website, and where they will be taken, if they click on a particular link. More

Web navigation design principles, part 1:
Reader-designed, fast download, with multiple paths
April 16, 2001: The fundamental principle of navigation design is that you should design for the reader; the person who uses the website. More

Get feedback!
April 09, 2001: I recently attempted to book a flight online. I got halfway through the process and it felt like I was getting the wrong information. So I rang up the airline and sure enough I was given a different set of flight details. So I booked over the phone. I didn’t go back to the website to fill out any ‘feedback’ form because to be quite honest I couldn’t be bothered. It had wasted enough of my time already. More

Boring is beautiful in Web design
April 02, 2001: Boring is beautiful on the Internet, because the Internet is a very functional place. Because of low bandwidth and time pressure, it works best when it is designed using a “bare bones” rather than “bells and whistles” approach. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

Find out more about Gerry McGovern's seminars