October 2000 New Thinking
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Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
October 2000 New Thinking
A new economy lie
October 30, 2000: There has always been a certain innocence about the Internet. Like its New Economy cousin, the Internet has been about hope. It sang a “change is good” mantra. More
Information overload - the sequel
October 23, 2000: “The world's total yearly production of print, film, optical, and magnetic content would require roughly 1.5 billion gigabytes of storage. This is the equivalent of 250 megabytes per person for each man, woman, and child on earth.” (How Much Information report, University of Berkeley.) More
Editorial issues
October 16, 2000: Does your website have a style and tone? Does it have a publication schedule? How do you deal with content copyright and legal issues? What sort of privacy policy do you have? What policy do you have in place with regard to responding to your readers’ queries? More
Promoting content
October 09, 2000: To at least some extent, every website is a publication, in that every website wants people to visit and read some content. It’s important to understand how people behave in relation to publications. More
Generating content
October 02, 2000: Last month, entertainment website pop.com went flop. Pop.com is an interesting story for a number of reasons. Firstly, DreamWorks was behind it. Led by Steven Spielberg, Jeffrey Katzenberg and David Geffen, DreamWorks is not used to flops. Per movie it grosses more than any other studio. Secondly, after spending more than $7 million, pop.com never even launched. More
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The British Association of Communicators in Business
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European Association of Directory Publishers
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