August 2000 New Thinking
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Gerry McGovern
Content Critical
Gaining competitive advantage through high-quality web content
The Web
Content
Style Guide
The essential guide
for online writers, editors and managers
August 2000 New Thinking
Internet content is invaluable
August 28, 2000: Right now, it’s extremely difficult to make money directly out of content on the Internet. That doesn’t mean that content on the Internet lacks value. In fact, content is the foundation upon which the vast majority of Web activity is built. More
Internet content isn't profitable
August 21, 2000: Something is wrong. Everyone agrees that content is central to the success of a website. Yet pure content/media companies are having a really difficult time making any profit. Those that do not have traditional offline publications are racking up huge losses. Many are going bankrupt. More
Women thrive on the Internet
August 14, 2000: In 1995, only 30 percent of Internet users were women in the United States. Today, according to a report by MediaMetrix and Jupiter Communications, they are in the majority. (This is not the case worldwide. In Japan, for example, only one-third of Internet users are women.) More
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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association
“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business
"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers
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