![]() |
|
|||
| Website content management | ||||
| Home I About I Solutions I Clients I Contact | ||||
|
|
||||
|
Subject Classification Reader Feedback Subscribing Unsubscribing 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996
Content Critical
The Web
Content |
April 24, 2000 Suburban, sub-rural, sub-city By Gerry McGovern Everywhere technology goes, so to do people, following sweetly behind like the children followed the Pied Piper of Hamlin. Technology came to the city in the form of the big factory and the people flocked there, pushed from behind by the machines that were making them redundant on the farm. Technology, in the form of cars, enabled people to move away from the city and the people settled down in the suburbs. Where will technology bring us next? The city is where it all happens, right? That’s where the power-base is. According to sociologist Saskia Sassen, the modern city is the hub of the modern technological elite who connect into high-speed private telecommunications networks while those living in the country wait and wait for things to download. Polarization is the name of the game as Sassen calls these global cities "citadels within the city", where the rich go online, the middle class get poorer and the poor increasingly go on the streets. Sassen notes that incomes of those educated to college level in the US have fallen, in real terms, from 1973 to 1997, with only the income of those with an "advanced degree" going up. Those who serve the digital elite may work in small cafés and exclusive anti-chain chain boutiques, but their wages are not great and they are often employed on a casual basis. Around them property prices soar, making more and more of the centre of the city the domain of young, ambitious, childless people who are bent on showing how sophisticated they are by drinking expensive cappuccinos and buying apartments no bigger than prison cells for astronomical prices. So, it’s all a terrible mess? Not really. Dublin, the city I live in, has become a global city in record time. However, I remember the Dublin of the 1980s which reeked of depression and where decayed and rotting buildings littered the city. Dublin at the beginning of the 20th Century was much worse. That Dublin in the “rare auld times” was the slum capital of Europe. Dublin may have its problems today with success but it’s had much worse problems with failure. In any case, the city is not where most of us will live in the future. According to Michael Pollan in “The Triumph of Burbopolis” (The New York Times, April 9, 2000), “In 1960, one-third of America was city, one-third suburban and one-third rural…. Forty years later more people live in suburban America than rural and urban America combined.” Contrary to Sassen, Pollan sees modern technology finding its home not in the city, but the suburbs. He writes about how Silicon Valley represents the “apotheosis of suburbia; the first time in history an important economic, technological and cultural revolution has its roots in a suburb.” Pollan also notes that, “America Online, perhaps the first great suburban medium, originates somewhere in suburban Virginia, though like the rest of the Web it might as well be anywhere.” So, where will the Internet, our new Pied Piper of Technology, lead us? It will be a simple choice, really. For those of us who have families the choice will become increasingly suburban and rural. For the young, cappuccino-drinkers, it’ll be the hot centre of the city, as long as the centre stays in the city! Gerry McGovern
|
|
New Thinking Newsletter Subscribe to this free weekly newsletter covering the role and function of content on the Web. More info | Privacy policy Read the current issue Content management seminar feedback "Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination." Bob Johnson, American Marketing Association “Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.” Malcolm Davison The British Association of Communicators in Business "Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates." Toon Lowette European Association of Directory Publishers Find out more about Gerry McGovern's seminars
Silicon Valley represents the “apotheosis of suburbia; the first time in history an important economic, technological and cultural revolution has its roots in a suburb.”
|
|
|
Home - >What's New - About - Solutions - Clients - >Publications - Contact - Search
|
||||