October 1999 issues of New Thinking

October 1999 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

October 1999 New Thinking

The perfect product
October 25, 1999: What’s the difference when shaving between running one blade three times across your face and running three blades once? We’ve all seen the ads. “Shaves you closer and closer still.” And now we have the breakthrough, the razor with three blades from Gillette. Take a bow. More

In praise of age
October 18, 1999: It is a myth and it has always been a myth that young people are by their very youthfulness the keepers of the liberal, open-minded and progressive flame. More

Knowledge development
October 11, 1999: Traditional organizations had an excellent knowledge development system. It was called apprenticeships. More

The limits of convergence
October 04, 1999: Did you hear about the new TarmaAquaAir from GM? It’s a car that turns into a boat that turns into a plane. You haven’t? Well, neither have I. Because while most of us use road, water and air transport, it just doesn’t make sense to create a multi-purpose transport vehicle. More

Feast or famine?
September 06, 1999: Could it be that the Web, while promising to be the great equalizer, is in fact a boon for big business? Like the gun in America was sold as an equalizer, giving the average citizen power, but was in fact more of a clever marketing ploy to sell more guns, has the Web not been sold in the same way? More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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