May 1999 issues of New Thinking

May 1999 New Thinking

Website content management

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Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
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The essential guide
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May 1999 New Thinking

Alex Ferguson
May 31, 1999: For those of you who don’t already know, Alex Ferguson is the manager of the Manchester United Football Club. For those of you who don’t know, Manchester United (Man United) on Wednesday 26th May 1999, won a unique football treble: The European Cup, The English Premiership and the English FA Cup. It was an amazing achievement won in amazing style by an amazing team. It was, quite literally, the stuff that dreams are made of. More

The Web and TV
May 24, 1999: The Web and the TV are different. There is room for both. The television set is not television programming. Television programming is visually dominated, mass market oriented, pre-packaged, passive media. Web ‘programming’ is text dominated, mass and niche capable, open-ended, interactive media. We view television for a performance. We interact with the Web for information flow. More

Privacy partnerships
May 17, 1999: What does privacy mean to us? Privacy, as United States Supreme Court Justice Louis Brandeis stated in 1890 is the, "the right to be left alone." Websters Dictionary defines privacy as, “the quality or state of being apart from company or observation; freedom from unauthorized intrusion.” More

Owning the future
May 10, 1999: On the Internet, whoever owns the relationship with the customer owns the future. Products come and go but a relationship can last. Products are increasingly becoming commodities but relationships can remain unique. More

Children are children
May 03, 1999: It’s so easy to seem to be what you are not in the digital age. The Industrial Age was a much more predictable world. Things didn’t change as fast. The world was quite physical. Not everything was as it seemed, but much was. In the digital age, and particularly on the Internet, the world is much more fuzzy. It can be much less or much more than what it seems. More

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"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

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Malcolm Davison
The British Association of Communicators in Business

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European Association of Directory Publishers

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