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March 29, 1999 The future is old By Gerry McGovern At the end of the 19th Century, the average American could expect to live for some 50 years, with only 4 percent of the population reaching 65. By 1999, life expectancy had reached 76 years and 12 percent of the population was 65 or over. “By 2025,” A USA Today report stated recently, “one in 5 Americans – 62 million people, most of them baby boomers – will be 65 or older. Progress is so rapid that life expectancy could reach 80 or more in the next decade. Eighty-year-olds are already the fastest growing age group.” This ageing trend is not just to be found in America. It is even more pronounced in Japan, where one in three of the population will be 65 or older by 2025. The median age has risen in Europe from a little under thirty in 1950, to a little under 40 in 1998. In Asia, it has risen from a little over twenty to almost forty in the same period. In South America it has risen from 20 to 23, while in Africa it has dipped slightly, staying under twenty. Ironically, as people are increasingly living longer, the function of and respect for older people is diminishing. Something has got to change, or else society is in serious trouble. When community was strong, you didn’t need childcare as the grandparents very often looked after the younger children. Not alone did they look after them, but they also passed on learning and wisdom to them. Today, old people are very often seen as a drain on society, but they have so much that they can and want to contribute. Older people, particularly in the United States, are recognizing that the Internet can be a wonderful door back into society. The Internet allows them to connect and network from their own homes. Consider the following:
At one end we have children who while learning lots about how things work are not
learning nearly as much about how society works, because both parents are usually out
working long hours. At the other end we have older people with lots of time on their
hands who want to be useful and contribute in a positive manner to society.
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New Thinking Newsletter Subscribe to this free weekly newsletter covering the role and function of content on the Web. More info | Privacy policy Read the current issue Content management seminar feedback "Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination." Bob Johnson, American Marketing Association “Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.” Malcolm Davison The British Association of Communicators in Business "Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates." Toon Lowette European Association of Directory Publishers Find out more about Gerry McGovern's seminars
Older people, particularly in the United States, are recognizing that the Internet can be a wonderful door back into society.
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