March 1999 issues of New Thinking

March 1999 New Thinking

Website content management

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Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

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March 1999 New Thinking

The future is old
March 29, 1999: At the end of the 19th Century, the average American could expect to live for some 50 years, with only 4 percent of the population reaching 65. By 1999, life expectancy had reached 76 years and 12 percent of the population was 65 or over. More

National stereotypes
March 22, 1999: Well, I hope you’ve had a happy St. Patrick’s Day! I hope you went out and got drunk and then started a bloody big fight. That would have been the Irish thing to do! We Irish love to get drunk and fight. We’re the world’s best at it and proud of it too! More

The end of innocence
March 15, 1999: The Internet has lost its innocence according to Andrew O’Shaughnessy. Andrew is one of the unsung Internet pioneers. He runs ‘E-Search – Ireland’s Email Directory.’ (www.esearch.ie) Andrew loves the Internet because it is new, because it is exciting, because it is a challenge. Andrew has worked and lived with the Internet in a very intense way over the last number of years. More

The family
March 08, 1999: How will the family fare in the digital age? Will the family be brought closer together or further divided? And what, specifically, will be the role of the Internet in this change? More

Brand robbery
March 01, 1999: It used to be that brands stood as a mark of quality, that they signified ownership and place of manufacture. Nowadays, brands are increasingly becoming icons of a particular life style and attitude. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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