December 1998 issues of New Thinking

December 1998 New Thinking

Website content management

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Books by
Gerry McGovern

Content Critical

Gaining competitive advantage through high-quality web content

The Web Content
Style Guide

The essential guide
for online writers, editors and managers

December 1998 New Thinking

Christmas 1998
December 21, 1999: The thing that strikes me as I write this Christmas greeting is that it is the third one I’ve done for this publication. The Internet is getting a few years behind it and before we know it it will have grown up and we will have grown older with it. More

Patriotism
December 14, 1998: Does patriotism have a place in the digital age? I believe that it does. Call me old-fashioned, out-of-step or out-of-date, but I hold as a fundamental belief that we have a patriotic duty as citizens to the country we belong to. More

Staff build (and destroy) brands
December 07, 1998: "U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one," according to Frederick F. Reichheld, in his 1996 book, The Loyalty Effect. More

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association

“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business

"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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