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November 1998 New Thinking

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Books by
Gerry McGovern

Content Critical
Content Critical book cover
Gaining competitive advantage through high-quality web content



The Web Content
Style Guide

The Web Content Style Guide book cover
The essential guide
for online writers, editors and managers

 
November 1998 New Thinking

Outsourcing: Involuntary suicide
November 30, 1998: Did you ever think you’d see the day when supermarkets would become banks? Well, in Britain anyway, that day has arrived in style. An Irish Times report stated that banking services from the likes of Tesco, Sainsbury and Safeway, “have really taken off,” and are genuine competition for the banks. More

Predications for 1999
November 23, 1998: Okay, I know it is a bit early, but I've been asked to give ten predictions for the Internet/computer industry in 1999. Before giving them, I'd like to recap my 1998 predictions, many of which I believe have turned out to be reasonably accurate. More

The libertarian paradox
November 16, 1998: From the very first period I used the Internet around 1994, I came across information by libertarians who were calling for government to get off the Internet. The more I learned about the Internet, the more strange this demand became. If ever there was a case of ‘biting the hand that feeds’ these libertarians were exhibiting it in spades. More

The Internet is the company
November 09, 1998:
The Internet delivers the communication and information infrastructures that historically would have been the exclusive domain of corporations such as Microsoft. More

Ad banners are signposts
November 02, 1998: The advertising industry has been wonderful at getting attention. But as Esther Dyson said at a recent conference, “On the Internet, don’t get attention, give attention.” Giving attention is a whole different ball game, one that the advertising industry is inherently not suited to playing. More

 

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Content management seminar feedback
"Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination."
Bob Johnson, American Marketing Association


“Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.”
Malcolm Davison
The British Association of Communicators in Business


"Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates."
Toon Lowette
European Association of Directory Publishers

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