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Content Critical
The Web
Content |
August 03, 1998 What is information? By Gerry McGovern I think it would be a common view to see information as a type of commodity or resource, as something solid, something identifiable. If information is a resource or commodity then it certainly does not have the same characteristics as traditional resources and commodities. Resources tend to have a limited supply. Some are renewable such as fish and forests. Some, such as oil and gold are not. Commodities have a definite cost attached to their creation, and to the creation of each new commodity in any particular line. Information behaves differently:
When information enters the digital realm, the above attributes are even further
enhanced. The Internet allows information to be shared all over the world. While it is
relatively expensive to create a physical copy of a book or article, there is an
almost zero cost to copy a piece of digital information.
It is relatively hip to champion chaos and anarchy. However, our journey into
civilization has been a challenge of creating sustainable order. Today, we
increasingly face that challenge on the Internet.
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New Thinking Newsletter Subscribe to this free weekly newsletter covering the role and function of content on the Web. More info | Privacy policy Read the current issue Content management seminar feedback "Gerry's presentation was very well received by the more than 400 higher education delegates. I've chaired this meeting since 1994 and very few speakers have generated the same level of enthusiasm. Wit and wisdom is always an unbeatable combination." Bob Johnson, American Marketing Association “Excellent presenter ... thought-provoking and relevant. I hope we can persuade him to visit us again one day.” Malcolm Davison The British Association of Communicators in Business "Hearing Gerry McGovern speaking, one can feel that he truly masters the subject of content management. He was voted ‘best speaker of the conference’ by delegates." Toon Lowette European Association of Directory Publishers Find out more about Gerry McGovern's seminars
Information is more a process and activity, and not so much an object.
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